The four dimensions D, I, S and C describe different preferences in how a person acts, communicates and decides. No style is better or worse. Most people show a combination of all four, and the aim in sales is to understand yourself better and adapt to the person in front of you, rather than change your personality.
You tend to seek progress, clear direction and results. In sales, taking initiative and leading the process comes naturally to you.
You tend to influence through communication, positive energy and personal connection. Relationships and interaction are important tools for you.
You tend to create security, continuity and trust. You listen, support and prefer a steady development of the relationship.
You tend to rely on accuracy, logic and good preparation. You want your proposal to stand up to scrutiny and be supported by evidence.
In Emotions of Normal People he presents the theoretical basis of the four behavioural dimensions. Marston did not create a DISC assessment himself.
Later practitioners developed tools that linked behavioural measurements with the theoretical direction of Marston.
Different DISC-based tools evolved for communication, teams, leadership and sales.
An independent educational self-assessment tool that applies the general D/I/S/C dimensions to real sales situations.
The PV5 DISC Sales Profile is not a Wiley Everything DiSC® assessment and is not presented as a certified psychometric or diagnostic tool.
It shows me where I stand today and which areas are worth improving first.
It helps me better understand my natural way of communicating and operating.
It helps me recognise that customers are not all the same and adapt how I communicate, present and lead the discussion.
The FREE PV5 SALES ASSESSMENT remains the main first step: it shows what you do today and which areas are worth improving. The DISC Sales Profile is used additionally when you want to understand your natural approach in sales better and learn how to adapt to different customers.
What you do in sales today and which 3 areas are worth working on first.
How you tend to communicate, decide and react in real sales situations.
Observe the customer’s approach, confirm it through questions and adapt your pace, language, level of detail and value presentation.
Not as you think a good salesperson should operate.
There are no right or wrong answers.
Choose what comes most naturally to you and click it.
What works for you does not necessarily work for the person in front of you.
“An effective salesperson does not sell as they would personally like to buy. They learn to communicate in the way that helps that specific customer decide.”